November 22-23,
St. Petersburg,
Russia
Ñonference materials
Agenda'2012
Please note that the program is subject to further updates.
Thursday, November 22, 2012
Friday, November 23, 2012
09.00-10.00
Registration
 
10.00-11.30
Russian and global mobile VAS market trends. Moderator: Michael Novikov (CEO, ADMIN Ltd.).
 
Mobile application market trends and product choice strategies
 
Kirill Petrov
Co-founder & Managing Director
i-Free Innovations
The mythical mobile app developer
 
Michael Vakulenko
Research Partner
VisionMobile
Choosing the right business model for your app
 
Ilya Laurs
Chairman
GetJar
11.30-12.00
Coffee break
 
12.00-14.00
Mobile applications (non-gaming) and infrastructure for mobile applications (marketplaces, development, marketing, monetization) Moderator: Michael Novikov (CEO, ADMIN Ltd.).
 
Tips and tricks to succeed in the US App Store
 
Eli Hodapp
Editor in Chief
TouchArcade
How to get the most out of your apps
 
Natalia Kondakova
Business Development Manager in CIS and EMEA
Marmalade
Cliches about mobile development and applications developers
 
Thibaut Rouffineau
VP Developer Partnerships
Wireless Industry Partnerships
Apps download decision: The added-value of editorial review and content
 
Lionel Corchia
Business Operations
Androidzoom
Acquiring and retaining loyal users
 
Ben Jeger
Head of Mobile Advertiser Relations
SponsorPay
Mobile TV: will subscriber pay? World and Russian trends for mobile TV apps usage and successful monetization strategies
 
Kirill Philippov
CEO
SPB TV
14.00-15.30
Lunch
 
15.30-16.30
Mobile games. Moderator: Michael Novikov (CEO, ADMIN Ltd.).
 
What you didn't know about the Russian mobile game market
 
Julia Lebedeva
PR & Advertising Head
Nevosoft
Mobile MMORPGs' development and marketing experience
 
Michael Kuzmin
Marketing Director
AIGRIND
Monetization tuning for f2p game. The real experience.
 
Konstantin Cherviakov
Founder & CEO
Ragcat Games
The path of the game. From conception to release.
 
Sergio Manucharian
Co-founder
JoyBits
16.30-17.00
Coffee break
 
17.00-18.00
Round table: Mobile applications. Moderator: Nadezhda Antsiferova (Publishing Director, i-Free Innovations).
 
Participants:
 
Artur Maloseev
Editor
iPhones.ru
Dmitri Martynov
Developer Relations Manager
Google
Sergey Panfilov
Co-founder & CTO
Creative Mobile
Alexey Sazonov
Sales and Marketing Director
HeroCraft
Alexander Zverev
Head of Yandex.Store
Yandex
Eli Hodapp
Editor in Chief
TouchArcade
18.00-19.00
Briefing: Products of East European companies in the global mobile market (St. Petersburg Hall). Moderator: Evgeny Kosolapov (CEO, i-Free Asia).
 
Participants:
 
Chris James
Managing Director
PocketGamer
Ilya Laurs
Chairman
GetJar
Lionel Corchia
Business Operations
Androidzoom
Eldar Murtazin
Editor-in-Chief
Mobile-Review
Natasha Starkell
CEO, GoalEurope, & Contributor, TechCrunch
TechCrunch GoalEurope
19.30-21.30
Dinner and awards ceremony
 
19.45-20.40
Russian Mobile VAS Awards'2012
 
10.30-11.30
New mobile devices and technologies. Moderator: Michael Novikov (CEO, ADMIN Ltd.).
 
Differentiating your app using Qualcomm's software tools
 
Bernd Schulze
Director Business Development
Qualcomm Europe
New opportunities for applications for Nokia Lumia on Windows Phone 8
 
Sergey Rudenko
Head of Developer Experience
Nokia
Breaking boundaries in traditional loyalty; using mobile platform to increase ROI
 
Konstantinos Kampanos
Senior Sales Manager
Velti
Anna Oner
Country Director Russia & CIS
Velti
11.30-12.00
Coffee break
 
12.00-13.45
New technologies and trends. Moderator: Michael Novikov (CEO, ADMIN Ltd.).
 
App store economy: how can app store market data change your business?
 
Junde Yu
VP Business Development APAC
App Annie
What is "dealing with NFC"?
 
Kirill Gorynya
CEO
Synqera
The latest trends in NFC devices
 
Victor Sestrevatovsky
Business Development Manager for Secure Transactions (Banking, Transport, NFC)
NXP Semiconductors
Payment solution for mobile apps. Integration, payment security, realization samples
 
Timur Rob
Head of Mobile Commerce Department
PayOnline
Solution for Android InApp billing
 
Alexey Fyodorov
COO
Softkey
13.45-15.00
Lunch
 
15.00-16.30
New ideas and start-ups. Moderator: Pavel Cherkashin.
 
Start-up company representatives:
 
Ilya Kurilin
CEO
Octopod
Michael Pogrebnyak
CEO
Kuznetch
Vyacheslav Semenchuk
Founder
My-apps
Platinum sponsor and co-organizer:
Gold sponsor:
Silver sponsor:
Partner:
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