20th – 21st November 2014,

St. Petersburg, Russia

–°onference 
Presentation in PDF

 

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Agenda'2007:

 

Thursday, November 15, 2007

 

09.00-09.45 Registration

10.00-11.30 European, Asian and American VAS market trends:
Introduction (Michael Novikov, CEO, ADMIN Ltd.);
Russian mobile content market (Kirill Petrov, Managing Director, i-Free);
Mobile VAS Market: An International Perspective (Rimma Perelmuter, Executive Director, Mobile Entertainment Forum);
How to develop VAS market: Provider Association's viewpoint (Stanislav Borisov, Chairman, Mobile Content and Services Providers Association)

11.30-12.00 Coffee break

12.00-13.30 European, Asian and American market trends (continued):
Targeted Advertising in Mobile World (Oleg Volpin, Sr. Director, Business Development, Amdocs);
Mobile VAS in the CIS countries (Oksana Pankratova, Managing Partner, ComNews Research);
Mobility Makes People Matter More (David Mason, Senior Manager Corporate Strategy, Nokia).

13.30-15.00 Lunch

15.00-16.30 Content providers' strategies and content management:
Off-Portal Mobile Content - the future of the Value Chain (Andrew Bud, Executive Chairman, mBlox);
Aggregatoin of RBT services (Dmitry Gumen, Managing Director, Inform-Mobil);
Going mass market: The importance of Try-B4U-Buy (Catalina Lou, Sales Director EMEA, Glu Mobile);
Mobile Messaging - What is next after SMS? (Shashi Bhushan, Marketing Head, Kirusa).

16.30-17.00 Coffee break

17.00-17.20 Content providers' strategies (continued):
Innovative mobile content. New market niches and new marketing tools (Vitaly Tokarev, CEO, Future Mobile)

17.20-18.30 Round table: market development

18.30-19.30 Dinner reception

 

Friday, November 16, 2007

 

10.00-11.30 Operators' strategies and mobile portals: 
VAS market: the present and the future (Pavel Roitberg, Director, Products & Services Development Dept, MTS);
RBT partnership program (Daria Molodtsova, Project Manager, New Technologies & Projects Dept, MegaFon)
Mobile commerce:
Retail and mobile commerce: what's next? (Vladimir Kudrjashev, M-Commerce Department Head, Euroset)

11.30-12.00 Coffee break

12.00-13.50 
Mobile Internet, WAP, mobile search:
Ru.WAP: main tendencies 2007 (Kirill Rozhkovsky, Project Head, WapStart);
Mobile search - trends and opportunities (Claudia Poepperl, Chief Marketing Officer, Mobile People)
Mobile music and social networks:
Social Broadcasting - how Russian mobile entertainment companies can expand their market and make an impact internationally (Ralph Simon, Chairman Emeritus & Founder, MEF - Americas);
Digital music tendencies and position of Digital Access on the market (Alexander Vaisblat, CEO, Digital Access).

13.50-15.00 Lunch

15.00-16.30 
Asian market trends (continued):
Ad-Funded MVAS vs Operator Walled Gardens in China, and what Japan and Korea can teach us (Bruno Bensaid, Partner, China Expansion Fund).
Mobile marketing:
Mobile is ready for marketing. But is marketing ready for mobile? (Thomas Curwen, Planning Director, Publicis Dialog);
Mobile Media Group: how to convert mobile traffic into advertising dollars (David Vachadze, CEO, Mobile Media Group);
Current trends of mobile advertisement (Mikhail Getmanov, CEO, Mobile Direct).

16.30-17.00 Coffee break

17.00-18.30
Mobile services in film and TV projects:
Interactive services integration in TV programs, branded content production: development trends (Roman Romanenko, Director, Interactive Services Dept, VID TV Company);
Branded content as a key VAS income generator (Alexander Piotrovskiy, CEO, TVscope).
Mobile games & applications:
Mobile Security Service (Zou Shihong, Vice President, NetQin);
Russian mobile games market: from J2ME to cross-platform applications (Andrey Kupriahin, Global Sales Director, UFT).

18.30-19.00 Round table.

If you have any questions, please, contact us at: org(at)vasforum.ru

 

 

 

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