20th – 21st November 2014,

St. Petersburg, Russia

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Thursday, November 16, 2006


09.00-09.45 Registration

10.00-11.30 European, Asian and American market trends:
Introduction (Michael Novikov, CEO, ADMIN Ltd.);
Mobile value added services: global and Russian markets (Kirill Petrov, Managing director, i-Free);
VAS market of Russia and the CIS: where to find Eldorado? (Oksana Pankratova, Chairman, ComNews Research);
Creating a Profitable Mobile Entertainment Industry - How to Make it Happen? (Rimma Perelmuter, Executive Director, Mobile Entertainment Forum)

11.30-12.00 Coffee break

12.00-13.30 European, Asian and American market trends (continued):
North American and European market developments: evolution of mobile content value chain (Daniel Winterbottom, Senior analyst, Informa Telecoms & Media);
As far as mobile value added services evoluate now in a mature market in Europe, new huge but challenged opportunities are appearing in China, India, South East Asia and LatAm! How to address those markets? (Philippe Bornstein, CEO, Net In All);
How is it going, U-VAS (Ukrainian Value Added Salo) (Igor Shraibman, Director, Jump Ukraine);
Ramping up content revenues (Alexander Drozdov, Business Development Manager, Comverse)

13.30-15.00 Lunch

15.00-16.30 Content providers' strategies:
Content services: strategies and opportunities for further development (Margarita Zobnina, Senior consultant, iKS-Consulting);
Cross-technology services for B2B clients: new challenge for mobile content and service providers (Tatjana Volchegorskaja, CEO, INpulse);
Enter the mobile content market in just one day! (Tatyana Schepova, Partner relations department head, Interactivi);
Convergence of traditional and mobile technologies (Stanislav Borisov, COO, Nikita Mobile)

16.30-17.00 Coffee break

17.00-17.20 Content providers' strategies (continued):
Service quality as necessity for ARPU rise and customer trust (Dmitry Timostchenko, Executive director, Inform-Mobil)

17.20-18.30 Round table: market development

18.30-19.30 Cocktail


Friday, November 17, 2006


10.00-11.30 Operators' strategies and mobile portals: 
Strategic role of cellular operator in development & control of content market (Pavel Roitberg, Director, products & services development department, MTS);
Cellular operators: in a chase for the White Rabbit (Natalia Potapova, Product development manager, VimpelCom);
Operators' portals (Mikhail Zhukov, Services development & promotion dept. head, MegaFon North-West);
New approaches to content services promotion (Sergei Logachev, Promotion specialist, MTS South-East)

11.30-12.00 Coffee break

Mobile search:
Mobile search and advertising: helping mobile operators maximize their revenue (Mike Kent, General manager, Jumptap Europe)
WAP, mobile Internet:
Exploiting opportunities and success of Internet together with Opera Software (Kai Leppanen, Senior VP global sales, Opera Software);
WAP environment in Russia: what's preventing a fast growth (Kirill Rozhkovsky, Project head, WapStart)
Digital Rights Management:
Digital Rights Management - Enabling business for mobile Value Added Services (Markku Mehtala, VP Business Development, Beep Science)
Mobile games:
Social Gaming and high quality - driving mobile gaming to next level (Tomi Torri, VP sales EMEA, Digital Chocolate)

13.50-15.00 Lunch

Mobile marketing (in cooperation with Mobile Marketing Association):
Mobile marketing 2.0 (Nihal Mehta, CEO, ipsh);
Mobile marketing: trends and perspectives (Marina Akulich, PR head, A1);
Peculiarities of B2B mobile marketing projects' preparation and realization (Svetlana Kostochka, Manager, i-Free Business Solutions)
Film and TV projects:
Mobile content in movies and serials. Amedia's role in content service market (Roman Romanenko, Director interactive services, AMEDIA)

16.30-17.00 Coffee break

17.00-18.00 Mobile games & applications:
Java games & applications: Russian market - past, present and future. Viewpoint of distributor & developer (Nadejda Antsiferova, Vice director, Next Media Group);
Mobile Java applications: impulse for growth! (Alexander Dovbnya, Applications development dept. head, Herocraft);
Virtual mobile Worlds are the source of recurrent payments (Serguei Zhitinski, CEO, Moboland)

18.00-19.00 Round table.

If you have any questions, please, contact us at: org(at)vasforum.ru




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